Whether you plan to traditionally publish or self-publish, in today’s world you’re going to need an online presence. The world today is digital and readers need to be able to find you, follow you, and connect with you online. In today’s blog post, I’m going to outline three tips that can help you stand out online and increase your online presence.
-Tip One: Create a Brand
Yes, there are hundreds of writers out there covering a variety of topics and offering a variety of services. It may seem like an overcrowded market, but it’s not if you follow one simple rule - Be You! What are you an expert in? What quirks do you have? What do you want to talk about? What makes you the person you are today? Think about these questions as you create your author brand and don’t try to copy other authors. Readers aren’t looking for a carbon copy of someone else. They’re looking for you. If you need a quick, and easy freebie, that breaks down building an author brand into five easy steps click here to access my freebies page and download the Author Branding freebie.
-Step Two: Create a Website
In the freebie, I talk a little bit about how to create your author website, but why is this important? Writers, readers need to be able to find you and access your work! Now “work” can mean a variety of things. This can be published books, writing updates, a list of writing services you offer, or more. However, it’s important to establish a little corner of the Internet where readers don’t need to have a social media account or give you an email address to stay up-to-date with information about you and your books.
Also, speaking of email addresses, it is important that you launch a newsletter and start growing your email list. Why? Social media can fail in an instant. (Remember MySpace?) However, an email list, is your personal property. Nuture that list, interact at least monthly with that list, and protect that list. If you do all of this, you’ll have a group of readers ready and waiting to buy your books with each release.
-Step Three: Engage Consistently
It doesn’t matter if it’s your email list or your social media platform(s), you need to be consistent. Use hashtags (if it is appropriate to your platform) to connect with readers and other authors. Take part in writing challenges and host giveaways. Don’t just “like” a post, but take the time to comment something meaningful underneath it and address the person by their actual name. When you take the time to engage with people, they’ll engage back, and that’s how you build community.
I hope this blog post is helpful in helping you stand out online. If you have any other questions or additional tips, please leave them in the comments down below!